Weekly Box Office Report:
May 22 – May 25 2015
Memorial Day weekend has been a steadily increasing trove of returns at the American box office over the last decade. In 2014 we had Fox’s X-Men: Days of Future Past find enough Mystique to pull in $ 110 million over the 4 day weekend, and in 2013 Universal had essentially the same total with the 6th installment of the Fast & Furious franchise at $117 million. 2012’s MIB3 had almost half of its entire run that first weekend with almost $ 70 mil, 2011 coasted on the back of the comedy The Hangover 2 which cleared over $100 mil even though it shared its weekend with the 60 Mil score of Kung-Fu Panda 2. Then you look at 2010… Prince of Persia: The Sands of Time was a new big budget spectacle that came behind a second week Shrek Forever After (57 mil) that weekend with a paltry (by comparison) $ 38 million; which was over 40% of its entire US box office run. That movie unfortunately looks to give us the most comparative look (financially speaking) at this week’s Box Office Winner.
Disney’s Tomorrowland which opened just shy of 4 thousand screens took in “only” 40.7 million for the 4 day holiday weekend. With a purported budget in the neighborhood of 190 million (though I would really like to see how that budget breaks down) it is clear that Disney’s live action films just can’t find a way to initially connect and bring out their audience unless a Princess, a comic book or Johnny Depp is involved. The Mouse House needs to take a very hard look at their marketing department, which seems to have no clue how to get people excited for a movie other then “Spend Spend Spend”
Just missing out on repeating at number one was the Elizabeth Banks’ directed Pitch Perfect 2. Showing that Imax, 3D, and a marketing budget greater then most countries GDP isn’t necessary for success, Universal’s surprise hit is nearing $200 million worldwide after only 2 weeks. Not bad for a movie that cost under 30 million to make, and may turn Banks’ into a bigger draw behind the camera than in front of it.
Mad Max: Fury Road also keeps moving down the road. While it’s gross may have dropped an expected 45%, it also added about 20 theaters into the mix. Without the added benefit of IMAX screens (and their prices) that Tomorrowland took over from Avengers: Age of Ultron, ‘Max is going to need to stay extremely steady , especially during the overlooked weekday dollars to earn the worldwide gross of about 400 million it is going to need just to break even. Reviews and word of mouth are outstanding for director George Miller’s return to the franchise, however and having a worldwide gross of over $200 mil after only 2 weeks is nothing to sneeze at.
Speaking of Age of Ultron, the 11th movie in the Marvel Universe is neck and neck with Fox’s remake of Poltergeist, each bringing in right around 27.5 million for the 4 day tally. While Poltergeist seemed to have the advantage with a decent Friday haul ($9.3 mil) it is plunging daily, where by Memorial Day Monday, it was already under $3 million vs. Avengers’ $6 million +.
The rest of the top 10 were made of long time holdovers and are all sharing the same space so ranking may change. Hot Pursuit drops down to 6 and just squeaks past the $30 million total mark while Home lands in 7th and is nudging almost $170 mil. Paul Blart and his segway are down in 8th after almost a month in, yet has crossed $66 million domestically so don’t count out a 3rd trip to the mall. Far from the Madding Crowd comes in 9th with a slow controlled roll out while the wheels are still turning on Furious 7, earning another 3 million over the weekend.
Estimated Totals 5/22/15 – 5/25/15 US. Domestic
1: Tomorrowland – 40.7 Mil
2: Pitch Perfect 2 – 37.9 Mil
3: Mad Max: Fury Road – 37.2 Mil
4: Avengers: Age of Ultron – 27.7 Mil
5: Poltergeist – 25.6 Mil
6: Hot Pursuit – 4.6 Mil
7: Home – 2.5 Mil
8: Paul Blart: Mall Cop 2 – 2.5 Mil
9: Far From The Madding Crowd – 2.5Mil
10: Furious 7 – 2.5 Mil
This week brings the earth shaking Dwayne Rock Johnson film San Andreas and the horribly timed Cameron Crowe directed Aloha staring Bradley Cooper and Rachel McAdams. Is either film going to make a run for the top slot? I don’t see much in the way of positive buzz going on for either film so I don’t think it’ll happen. Next week may just be the week that Max finally gets a #1 slot. Until then, Amigos: the credits have rolled.
Sourcing available by Boxofficemojo.com & imdb.com